Overall, your SEO strategy should encompass all of the following: keyword research, site architecture, on-page and technical SEO, content marketing, link building and some form of success measurement. While it can be tempting when starting out with SEO to try to stuff key words into everything, make sure you’re writing for humans as well. Think about what people who might want your products are searching for. Let that inform the key words you use in your content. Make sure the meta tags, descriptions and URLs provide an accurate description of what the user will actually find on the page.