How can I use my online store to increase traffic in my brick-and-mortar locations?
Mar 12, 2021
Nuggets for Competitive Online Sales
While your online store will have a much larger geographic reach than your physical locations, that doesn’t mean that visitors to your site might not potentially be able to visit your local businesses in their area. To help drive traffic to your physical store, you can advertise events on your website, feature in-store specials or other special offers for customers who come to see you in person. You can also offer BOPIS or click and collect options at the checkout. The increased foot traffic when customers come in to pick up their items may increase your sales.
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