There are a number of ways to drive traffic to your online store. One is to leverage your existing customer base. If you have an email list or a following on social media, make sure to let them know you have launched or revamped your site. You can also offer incentives to help loyal customers to spread the word on their own networks. Beyond these measures, you can increase organic traffic to your store through a strong SEO and content strategy. Keep in mind, this will take some time to build and see results from.