What are BOPIS and BORIS?
Mar 12, 2021
Nuggets for Competitive Online Sales
BOPIS, an acronym for Buy-Online-Pickup-in-Store, and BORIS, Buy-Online-Return-in-Store, are two ways you can leverage your online and offline stores to provide a better overall customer experience. BOPIS allows customers who live near a location of your store to save on shipping. Unless, they pick up their order curbside, it also brings them into your physical store where they might buy additional items. BORIS also provides added convenience as the customer can get their return processed faster and save a trip to the post office. It also gives them an option to shop for other items they might want to exchange the returned item for.
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