Should I have the same name for my online and offline stores?
Mar 12, 2021
Nuggets for Competitive Online Sales
Whether or not you use the same name for your eCommerce store and brick-and-mortar store(s) will depend on a number of factors including how well-known your offline brand is, how SEO-friendly your name is, etc.
There can be a lot of value in keeping the same name if a lot of people know it and associate it with your industry. However, if your name isn’t well known and doesn’t immediately draw a connection to what you sell, then you might want to choose a name that is more likely to capture search traffic.
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