There are many ways to use marketing to promote your business; however, which strategies you should employ will depend on your business and your goals. Here are some questions to ask: does your offline brand provide you a strong email list? If so, maybe start by getting the word out that way. Does the audience for your products flock to certain social media platforms? If so, those channels would be a good place to focus on. Is your main goal to reach new customers who are currently unaware of your brand? You may need to boost your organic traffic based on an SEO and content strategy.